PDI Technologies, the parent of mobile app GasBuddy, is increasing its in-app offers for value-seeking convenience-store consumers while also delivering expanded reach and insights for brands and retailers, the Alpharetta, Georgia-based company told CSP on Monday.
“The GasBuddy audience represents over 20 million active users annually,” said Todd Gulbransen, senior vice president of consumer programs and marketing at PDI Technologies. “We’re creating a next-level experience for consumers that drives more data and value for brands as we solve for what otherwise has been a very fragmented market.”
The new integration features in-app communications that includes advertising and offers that alsoleverages the PDI Age Verify capabilities for brands targeting 21+ consumers.
“PDI Age Verify technology allows retailers to deepen their understanding of target audiences and engage 21+ consumers with offers on both alcohol and tobacco,” said Jamie Hudson, senior vice president of partner development at PDI Technologies, who is guiding PDI’s new teams focused on the consumer space.
“We know that today, around 80% of nicotine product sales occur within the c-store, and this development of age- and identity-verified offers through GasBuddy underscores the importance of effectively, efficiently and responsibly marketing to one of the largest product categories in the convenience channel,” Hudson said.
With a focus on more targeting marketing, Gulbransen said PDI’s new initiatives support everyone in the convenience-store space.
“Consumers are served more personalized offers,” Gulbransen said. “Store visits and baskets increase for retailers. CPGs can access enhanced data and insights to unlock substantial market share and drive sustained growth in what historically has been regarded as an unknown channel.”
As the industry evolves, Gulbransen believes there’s “tremendous potential in growing convenience and reaching diverse consumers seeking on-the-go solutions.”
Convenience stores looking to bringing value to both consumer brands and convenience retailers, the GasBuddy in-app offers “allow c-stores to connect with existing customers and the expansive audience of potential buyers who wouldn’t have previously made it inside the store. It’s a deeper level of push marketing now available in our industry,” Hudson added.
As technology continues to impact the convenience industry in 2024, PDI is looking to increase data efficiency, which Gulbransen said is especially “critical when outside pressures like rising ingredient and shipping costs or labor challenges impact manufacturers.
“Everyone in the supply chain is trying to identify ways to curb price increases and help consumers who are prioritizing value when shopping in-store,” Gulbransen said.
PDI Technologies serves more than 200,000 locations worldwide with solutions like the Fuel Rewards program and GasBuddy, two popular brands representing more than 30 million active users.
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