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Technology/Services

PDI Takes Marketing to the Cloud

Acquisition of Outsite Networks expands capabilities
Photograph courtesy of PDI

ALPHARETTA, Ga. -- PDI has acquired Outsite Networks, giving PDI access to new loyalty tools and Outsite customers the ability to tap into PDI’s suite of ERP, business intelligence and customer marketing solutions. The enterprise management software company will leverage its latest acquisition to launch a new solution, PDI Marketing Cloud.

“Outsite Networks is a loyalty company that has been serving c-stores for nearly two decades, and we’re excited to add their industry expertise and customers to the PDI family,” said Jimmy Frangis, CEO of PDI. “This acquisition reinforces PDI’s commitment to provide customers with transformative solutions and business services that optimize their operations, increase efficiencies and drive topline revenues.”

The acquisition marks PDI’s 12th purchase in about two years. By combining PDI’s ERP and Excentus loyalty solutions with Outsite Networks, PDI plans to launch a convenience retail marketing cloud solution, PDI Marketing Cloud. The solution will help convenience retailers and petroleum wholesalers bring together data from their entire enterprise—operational, product and customer. PDI aims to remove the difficulty of working with multiple vendors, disparate systems and inefficient manual processes.

“There hasn’t been a marketing cloud solution developed specifically for the convenience retail industry,” said Brandon Logsdon, senior vice president of marketing solutions for PDI. “The acquisition of Outsite Networks’ loyalty solutions complements our acquisition of Excentus’ marketing suite in April 2018, which provided the foundation of our marketing and loyalty offering, and by combining our industry leading solutions, we will be able to provide a full suite of customer insight, engagement, and promotional tools and services that drive consumer loyalty and wallet share.”

PDI Marketing Cloud will help convenience retailers and petroleum wholesalers create, deploy, track and measure the performance of all marketing initiatives.

“We’re thrilled to be part of PDI’s innovation and focus on helping c-stores grow their business by leveraging customer data and analytics,” said Anton Bakker, president of Outsite Networks.

The company’s integrated suite of services, which also encompasses PDI’s transaction data monetization programs, will help retailers connect and leverage data sources across their entire organization—from ERP software to loyalty, offer management, pricebook and promotional tools—in a unified solution. PDI Marketing Cloud will also provide end-to-end promotional support and business services.

“Soon, petroleum wholesalers and convenience retailers will be able to manage all their marketing programs with an integrated suite of tools designed to drive marketing efficiencies across their organization,” said Logsdon. “With our evolving marketing cloud capabilities, customers can leverage data from all their business units to more effectively acquire and retain customers, improve overall marketing performance and profitability, and grow topline revenues.”

With its international headquarters in Alpharetta, Ga., and its U.S. headquarters in Temple, Texas, PDI works with c-store retailers and petroleum wholesale marketers worldwide with enterprise management software.

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