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Technology/Services

Phillips 66 Goes Live With GetUpside

Rewards platform grows nationwide
Photograph: Shutterstock

HOUSTON — Phillips 66 is now offering the GetUpside rewards platform to its Phillips 66, Conoco and 76 marketers nationwide. GetUpside is available at 20% of all gas stations east of the Mississippi. This strategic agreement makes GetUpside available to retailers coast to coast at 22,000 stations, the company said.

GetUpside generates personalized consumer offers designed to increase profits for merchants. Cash-back offers are delivered through the GetUpside mobile app and partner apps, incentivizing new consumers to visit a station and existing consumers to visit more often.

“We are excited to work with GetUpside and offer their platform to our consumers,” said Rod Palmer, general manager of branded marketing for Phillips 66 Co. “Like GetUpside, we are committed to growth and are focused on implementing innovative solutions to drive incremental traffic to our branded sites. We think GetUpside will enhance our offering and help us to continue to provide an exceptional consumer experience.”

“We are ecstatic about this agreement with Phillips 66,” said Alex Kinnier, GetUpside co-founder and CEO. “They are a forward-thinking organization that sees the value of personalization and strict measurement to provide profitable, incremental gallons. The platform will bring a competitive edge to Phillips 66’s impressive station footprint.”

Washington, D.C.-based GetUpside personalizes brick-and-mortar commerce. It analyzes historical customer data to create personalized offers that drive incremental gallons in real time, generating a profit on every transaction, according to the company.

Houston-based Phillips 66 is a diversified energy manufacturing and logistics company. The company processes, transports, stores and markets fuels and products globally. It has a network of branded marketers and dealers operating approximately 7,000 outlets.

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