Technology/Services

QuickChek Completes Loyalty Rollout

Program includes tiers and employee ambassador features
Photograph: Shutterstock

WHITEHOUSE STATION, N.J. QuickChek Corp. recently launched its loyalty program on the Paytronix platform. QuickChek Rewards is available through the Paytronix-powered QC Mobile App, which went live early in 2020.

With QuickChek Rewards, members earn perks on QuickChek food and beverages every time they visit a store by scanning the barcode in their mobile app during checkout. Customers progress through three levels of the loyalty program depending on their visit frequency, enabling patrons to progress from “fans” to “friends” to “family.” Members earn free items like birthday rewards and monthly fountain drinks or candy bars for enrolling. Additional visits unlock bonus rewards that include QuickChek’s coffee, made-to-order drinks and sandwiches.

In the first week of the rollout, more than 1,000 members visited at least five times, elevating immediately to the friends category, the company said.

“We are learning a tremendous amount about our own customers, including things we weren’t even aware that we didn’t know,” said Eric Rush, QuickChek’s digital marketing and advertising manager. “QuickChek Rewards is helping with our goal to understand what is meaningful to our customers in their daily lives. With the information we’re learning, we can provide members with tailored rewards that make for a better shopping experience.”

QuickChek also introduced an ambassador program for its 5,000 team members. This tier includes programs in partnership with QuickChek’s consumer packaged goods (CPG) suppliers, and it keeps employees engaged by making them a key part of the marketing that drives sales.

“The combination of the QC Mobile App with QuickChek Rewards provides something truly useful and engaging to QuickChek’s customer base,” said Andrew Robbins, CEO of Paytronix. “The intriguing use of a tiered base program that resets monthly is sure to drive incremental store visits. When you add in the employee-engagement program, you have the kind of creative thinking that helps propel the convenience store industry forward.”

Paytronix integrated QuickChek Rewards with the company’s existing order-and-delivery platform, mobile app, and point-of-sale (POS) system. The resulting customer experiences help increase visits and spend.

Newton, Mass.-based Paytronix Systems powers the customer relationships for many restaurant, retail and convenience store brands.

Whitehouse Station, N.J.-based QuickChek is a privately held company that operates approximately 160 convenience stores, including 89 locations with fuel, in New Jersey and New York. It is No. 44 on CSP’s 2020 Top 202 ranking of c-store chains by number of retail outlets.

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