Technology/Services

RaceTrac Named C-Store Loyalty Champion

Par Punchh selected convenience-store chain for program management, omnichannel engagement, digital campaigns, personalized offers and more
RaceTrac
Photograph: Shutterstock

RaceTrac was awarded C-Store Champion for its loyalty program in the Par Punchh awards, held by ParTech Inc., a restaurant and retail technology company. RaceTrac was the only convenience-store winner.

The awards recognize outstanding achievements in customer loyalty, offers, engagement and convenience within the restaurant and convenience-store industries.

Selected from Par Punchh’s customer base of more than 275 brands, the winners demonstrated excellence in using the Par Punchh platform for customized loyalty program management, omnichannel engagement, digital campaigns, personalized offers and more.

“We are thrilled to celebrate the success of our clients who have embraced the Par Punchh platform to enhance their customers' experiences,” said Savneet Singh, CEO of Par Technology. “These brands have shown innovation and dedication in leveraging technology to drive loyalty program engagement, customer feedback and overall business success.”

In December, RaceTrac began collaborating with Hewltt Packard Enterprise on a customer loyalty platform.

“The average time spent by a RaceTrac customer is approximately two and a half minutes, and our goal is to offer a frictionless experience during every visit,” said Tyler Grubbs, executive director of store systems and technologies at RaceTrac.

“RaceTrac is a powerful example of a retail organization embracing data-first modernization to power new applications and drive better business outcomes. We had the pleasure of teaming up with RaceTrac to support them on this journey to unlock greater value for their customers and boost competitiveness,” said Neil MacDonald, executive vice president and general manager of compute at HPE.

  • RaceTrac is No. 15 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.

Atlanta-based RaceTrac has more than 580 stores in Alabama, Florida, Georgia, Indiana, Kentucky, Louisiana, Mississippi, South Carolina, Tennessee and Texas. Most of RaceTrac’s stores are located in Florida, Georgia and Texas, but the chain has been moving further north, recently opening a store in Indiana and two stores in South Carolina.

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