Technology/Services

Taking the Next Step

Dari Mart selects Pinnacle's biz intel suite

JUNCTION CITY, Ore. -- Dari Mart Stores Inc. has selected The Pinnacle Corp.'s Enterprise Performance Management (EPM), a browser-based business intelligence suite. EPM is an analytical tool that retailers use to access, interpret and distribute store data from the store level to the corporate office.

We have been capturing valuable scan data for the last two years, and we realized that it was time to take the next step and start using that information to make decisions and run our business more effectively, said Kurt Straube, operations manager for [image-nocss] Junction City, Ore.-based Dari Mart.

He added, The POS [point-of-sale] data that we were capturing with Pinnacle's Palm POS provided the foundation that allowed us to look at many different performance indicators such as clerk efficiency and event-frequency by clerk, which has proven to be invaluable to our industry as a loss prevention tool. We are able to evaluate clerks' performance compared to their peer group and identify potential loss prevention issues much sooner than before. Every time that we are able to identify and remove a dishonest employee early in the game, we were able to make a positive impact on our bottom line.

Modular and scalable, EPM offers retailers the option to add on solutions as their business grows, Pinnacle said. Once the initial POS data store module is in place, transaction information gets stored in a centralized database where it can be used by other systems. Since the data is available within minutes, it can be put into action before potential problems have a chance to escalate into full-blown emergencies. EPM integrates with other data sources such as Pinnacle Price Book to link information about products to transaction data for an unlimited number of different viewsby product classification, company organization, vendor/supplier or customer.

A Pinnacle client since 1996, Dari Mart also uses Pinnacle's Oasis Manager Workstation, Price Book and PCTrain.

Dari Mart has been scanning since the end of 2004 in all its 43 stores. Since then, it has added coin dispensers and digital video recorders, introduced credit/debit as a new payment option, installed new automatic teller machines, built one store, bought one store, sold two stores and built a new corporate office. For 2006, Dari Mart is on track to set new corporate sales and profit records, it said.

Arlington, Texas-based Pinnacle serves the automation technology industry, focusing on the convenience and petroleum channels. It delivers products that automate the broad spectrum of convenience store operations and supply chain management of fuel operations. Pinnacle's products are used to automate and improve store operations to increase efficiency in the management of fuel purchasing, management and delivery.

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