Weigel’s Launches Rewards Program for Its Employees

Convenience-store chain hopes to drive retention, loyalty, through new program with Rovertown, PDI
Weigel's employee app
Photograph courtesy of Weigel's

Convenience-store chain Weigel’s has launched MyWeigel’s Employee Rewards Program. The loyalty program is designed to enhance employee satisfaction and foster stronger ties within the Weigel’s community, the Knoxville, Tennessee-based company said.

MyWeigel’s Employee Rewards Program will offer exclusive discounts, sweepstakes and other special offers.

  • Weigel’s is No. 99 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.

“Weigel's is more than just a convenience store; it's a community,” Weigel’s President Doug Yawberry said. “We deeply value the hard work and dedication of our team members, and MyWeigel's Employee Rewards is our way of showing gratitude for their ongoing commitment. By providing our employees with access to a wide range of benefits… we're not only enhancing their overall experience but also reinforcing our dedication to their well-being and professional growth.”

Highlights of the program include:

  • Weekly discounts on food and gas.
  • Special sweepstakes.
  • Special discounts around town, where employees can access discounts at select local businesses.
  • Additional points for rewards catalog.
  • Weekly free item provided by a vendor for every week throughout the summer.

Weigel’s—which operates 79 convenience stores, a dairy and a bakery—said it believes a happy and engaged workplace is the cornerstone of its success, and by investing in the well-being and satisfaction of employees it will foster a positive work environment and drive retention and loyalty.

“Through our new employee loyalty program and app, we're not just offering perks; we're fostering a sense of belonging and appreciation within our Weigel’s community. It's about creating a culture where every team member feels valued and motivated to bring their best to work every day,” said Jessica Starnes, director of loyalty at Weigel’s.

Weigel’s collaborated with mobile app-builder Rovertown and loyalty marketing solution provider PDI Technologies, Alpharetta, Georgia, for the project.

“We are proud to collaborate with Weigel's on this groundbreaking initiative. Our goal is to empower businesses like Weigel’s to create meaningful connections with their employees, and the MyWeigel’s Employee Rewards Program is a testament to our shared commitment to innovation and employee well-being,” said Jeffry Harrison, president of Richmond Heights, Missouri-based Rovertown.

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