ONTARIO, Calif. —Calico Brands Inc., a supplier of multi-purpose and pocket lighters, has launched a new website.
The website features a streamlined, modern design with improved functionality and navigation and easy access to product information, the company said. On the website, retailers can find all product lines under the Scripto and King brand names. It also includes a detailed product listing for Calico Brands’ private -abel program.
“Our primary goal during the redesign process was to create a more user-centric, valuable, and responsive resource across all platforms and devices,” Calico Brands said. “Specifically, we wanted to focus on making it easier for users to navigate and find valuable information about our extensive multi-purpose and pocket lighter product offerings.”
The company will update the website to show new product launches, tradeshow events and press releases.
Calico Brands, Ontario, Calif., sells pocket lighters under the Scripto, King and private-label brands. Its lighters can be found in food, drug, mass merchandise, hardware and convenience stores throughout the country. Visit its new website at www.calicobrands.com.