DUBLIN, Ireland -- The United States is anticipated to continue with its influence in the global electronic-cigarette market value, poised to grow more than $20.17 billion by 2025 at an estimated compound annual growth rate(CAGR) of 22.5% from 2015 to 2025, according to a new Research & Markets report, U.S. E-Cigarette & Vaporizer Market--Analysis, Estimation & Forecast.
Being home to one of the largest distribution networks for the sale of e-cigarette and accessories, the United States alone accounted for more than 45% share of the total revenue generation in 2014.
The involvement of the major tobacco companies through multiple acquisitions and brand image has given an impetus to the demand of e-cigarettes; however, state policies and proposals to levy modest taxes on e-cigarettes sales is expected to restrict the market growth during the forecast years.
While China is home to the invention of e-cigarettes, it is the United States that gave the much needed impetus to the e-cigarette market in 2006. Since then, the U.S. market has grown to become one of the most aggressively progressing markets involving some of the biggest names in tobacco, pharmaceuticals and governmental organizations. Where on one hand, established tobacco players are securing their positions with acquisitions and introducing new brands, the pharmaceutical companies have been identified as opposing the increasing trend of e-cigarette in this fledgling market. Amidst an overall non-uniformity in the regulatory framework, the companies are enjoying an increasing flow of revenue from a host of distribution channels.
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