NEW YORK —Cigarette volumes across all retail markets, including convenience stores, were down 2.1% compared to last year for the four weeks ending on Aug. 8.
E-cigarette dollar sales declined 15.9% during that time, with volumes down 9.7% compared to last year, according to a tobacco analysis report from New York-based Cowen, based on Nielsen data.
While e-cigarettes are down, smokeless revenues and volumes increased. Smokeless dollar sales increased 10.5% for the four weeks ending on Aug. 8 compared to the previous year, and volumes displayed 5.5% year-over-year growth during that same time, Cowen said.
A standout in the smokeless category was modern oral nicotine. Dollar sales were up 165.6% year-over-year for the four weeks ending on Aug. 8, compared to 179.7% in the last 12 weeks, Cowen said. Volumes were up even more—216.8% year-over-year for the four-week period and 238.6% compared to last year for the last 12 weeks.
Swedish Match’s Zyn smokeless nicotine pouches remain the leading brand, racking up 6.4% dollar share and 1.1% volume share, the report said. By comparison, competitors like Altria’s On and R.J. Reynolds Vapor Co.’s Velo brands have less than 1% of dollar and volume shares.
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