Modern Oral Nicotine Shows Triple-Digit Growth

Cigarette volumes across all markets down at start of August
ZYN Nicotine Pouches
Photograph courtesy of Swedish Match

NEW YORK —Cigarette volumes across all retail markets, including convenience stores, were down 2.1% compared to last year for the four weeks ending on Aug. 8.

E-cigarette dollar sales declined 15.9% during that time, with volumes down 9.7% compared to last year, according to a tobacco analysis report from New York-based Cowen, based on Nielsen data. 

While e-cigarettes are down, smokeless revenues and volumes increased. Smokeless dollar sales increased 10.5% for the four weeks ending on Aug. 8 compared to the previous year, and volumes displayed 5.5% year-over-year growth during that same time, Cowen said.

A standout in the smokeless category was modern oral nicotine. Dollar sales were up 165.6% year-over-year for the four weeks ending on Aug. 8, compared to 179.7% in the last 12 weeks, Cowen said. Volumes were up even more—216.8% year-over-year for the four-week period and 238.6% compared to last year for the last 12 weeks.

Swedish Match’s Zyn smokeless nicotine pouches remain the leading brand, racking up 6.4% dollar share and 1.1% volume share, the report said. By comparison, competitors like Altria’s On and R.J. Reynolds Vapor Co.’s Velo brands have less than 1% of dollar and volume shares.  

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