R.J. Reynolds Recalls 2.6 Million Vaping Power Units

Company reacts to consumer complaints about malfunctioning batteries

WINSTON-SALEM, N.C. --  R.J. Reynolds Vapor Co. on April 13 voluntarily initiated a nationwide safety recall of all Vuse Vibe power units after receiving consumer complaints about malfunctioning batteries, which may cause the power unit to overheat and create a fire risk.

The Winston-Salem, N.C.-based company notified the U.S. Food and Drug Administration regarding the issue and will be working directly with the agency on the voluntary recall.

Vuse Solo and Vuse Ciro, which use different battery components, are not part of the recall. No similar incidents have been reported to the company about these products.

In a statement, the company said it received 10 complaints related to the Vuse Vibe power unit. It is voluntarily recalling the 2.6 million power units it has sold. No injuries have been reported, according to the company.

R.J. Reynolds Vapor Co. is investigating the cause of the incidents with the intent to return to the market after the issue has been resolved. The company asked that all consumers who have Vuse Vibe vapor products should stop using the product and not charge the power unit. For information on how to return Vuse Vibe power units and receive a refund, the company said to call 800-369-8200 or visit

“The company is committed to providing products of the highest quality, and we regret the inconvenience this will cause our consumers,” the company said in a statement.

R.J. Reynolds Vapor Co. is a subsidiary of RAI Innovations Co., a subsidiary of Reynolds American Inc. Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco, London. R.J. Reynolds Vapor Co. markets Vuse e-cigarettes.

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