QuickChek, Whitehouse Station, New Jersey, is committed to its coffee and beverage program, striving to serve the best, freshest coffee and growing the category through innovation.
The company is boosting its coffee program via:
- Iced Coffee (in Reserve and Decaf blends) and LTO flavors such as Kris Kringle, a creamy vanilla and coconut flavor with a hint of cocoa; and Vanilla Crème Brule, creamy vanilla with sweet, caramelized sugar.
- Cold brew/nitro and bean-to-cup offers, which are being tested.
- “Free Coffee Fridays” in March and April to loyal customers exclusively through the QuickChek app.
QCafe, a made-to-order beverage program, continues growing via new handcrafted drinks and unusual offerings such as Red Bull Infusions (QuickChek’s energy drink program), plant-based oat lattes, frozen lemonades and better-for-you options like real fruit smoothies with bananas, and the Tropical Green Machine.
QuickChek is a wholly owned subsidiary of Murphy USA since 2021.
Customer comment:
“The choice and quality of the gourmet coffee was exceptional.”