OnCue Marketing’s Talent Acquisition Manager KeShana Braxton says it is difficult to get the attention of top talent. So she had to get creative. She started recruiting on social media—specifically Instagram—by posting content like a “day in the life” of working at OnCue.

“We had a lot of our employees help us with making sure they were telling potential employees why they loved working for OnCue,” Braxton says, “how they like the flexible schedules, the career advancement, the company culture. Social media really helped us during that pivotal time.”

She also started text campaigns, reaching out to anyone who had applied to OnCue in the past six to 12 months, letting them know stores still had openings.

Shifting interviews and onboarding to a virtual setting helped, too.

“You have to make those changes [to] stay with the times,” she says. “Be more technology driven, and just [go] where candidates are looking for employment—on their cell phones.”