packaged beverages


Reign Launch Ramps Up Energy-Drink Controversy

Bang files trademark infringement lawsuit against Monster Beverage Corp.


Heineken Updates Its Beer Can Design

New look to debut in time for summer consumption

Adds to ‘Rockin’ line of RTD beverages

Claims false advertising, seeks to ‘set the record straight’

Retailer first to offer Green Apple drink with promotional giveaway

Launch of 16-ounce cans targets gamers

Bottled waters, RTD coffee, energy drinks and other segments increasing distribution

Two new line extensions invoke the heat of Hades and cold of the frozen tundra

Four of the five brands are snack companies

Combines its Mexican imports in one campaign

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