7-Eleven Partners With Jerry Rice’s G.O.A.T. Fuel on Exclusive Flavor

New Snow Cone available in California, Colorado, Florida, Nevada and Texas
G.O.A.T. Fuel’s new Snow Cone flavor at 7-Eleven
Photograph courtesy of G.O.A.T. Fuel

7-Eleven is the exclusive carrier of G.O.A.T. Fuel’s new Snow Cone flavor, part of the Dallas-based company’s newest lineup of flavors, which also includes Black Cherry Ginger Ale, Dragon Pomegranate, and Pineapple Cream Soda.

The Snow Cone flavor is available now only in Irving, Texas-based 7-Eleven convenience stores in California, Colorado, Florida, Nevada and Texas.

G.O.A.T. (Greatest of All Time) Fuel is a health-forward energy drink from Pro Football Hall of Famer and renowned G.O.A.T. Jerry Rice, the retired San Francisco 49ers wide receiver.

  • 7-Eleven Inc. is No. 1 on CSP’s2023 Top 202 ranking of U.S. convenience-store chains by store count. 

G.O.A.T. Fuel is available at 15,000 retail locations nationwide including 7-Eleven, Publix, Target, Walmart and HEB, as well as online. 

The beverage contains cordyceps mushrooms, 200 milligrams of natural caffeine, green tea, branched-chain amino acids (BCAAs) and 10 essential vitamins to improve performance, the company said.

“When we first started talking internally about the potential for flavor exclusives, 7-Eleven was right at the top of our wish list in terms of retailers we wanted to partner with, and we’re thrilled to have the opportunity to work together,” said Jaqui Rice Gold, CEO and co-founder of G.O.A.T. Fuel and Jerry Rice’s daughter.

Co-founder Jerry Rice added, “We’re proud to unveil our distribution partnership with 7-Eleven, one of the G.O.A.T.s when it comes to convenience stores. We’re starting off in five of 7-Eleven’s largest markets with five new flavors, with the goal to eventually go nationwide.”

G.O.A.T. Fuel was created by Jerry Rice, Jaqui Rice Gold and Trevion Gold.

Irving, Texas-based 7-Eleven operates, franchises or licenses more than 13,000 stores in the United States and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway and Stripes stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands.

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