Circle K is starting to sell four varietals of Splash Beverage Group’s Copa di Vino wine brand in more than 130 convenience stores in Alabama and northern Florida.
“This important authorization is another successful result of the hard work of the Splash team in building a distribution network capable of serving national chains,” said Robert Nistico, chairman and CEO of Fort Lauderdale, Florida-based Splash Beverage Group. “Working with our valued distribution partner Gulf Distributing, we were able to earn this opportunity with Circle K. More product on shelf in front of more consumers, equals more revenue. We will take this and the success on the West Coast and continue to add visibility of our brands with this keystone retailer in their other divisions.”
All Circle K stores in the company’s western division started carrying Copa di Vino in September 2022. The rollout, with the first phase in California and second phase in Oregon and Washington, featured all varietals of 13-year-old Copa di Vino and came after a successful three-month-long test in 257 California stores. The varietals are Cabernet Sauvignon, Chardonnay, Merlot, Moscato, Pinot Grigio, Riesling and White Zinfandel.
The wines come in a ready-to-drink glass (pictured) that does not need a corkscrew to open, according to Copa di Vino’s website.
- Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 list of convenience-store chains by store count.
Circle K is a retail brand of Alimentation Couche-Tard, Laval, Quebec. Couche-Tard operates in 25 countries and territories, with more than 14,400 c-stores, including more than 7,000 in the United States. Alimentation Couche-Tard Inc. is selling 68 Circle K sites across 21 states, with concentrations in Indiana and Ohio, among other markets, CSP reported in September.
Splash Beverage Group owns a growing portfolio of alcohol and non-alcohol beverage brands including Copa di Vino wine by the glass, Salt flavored tequilas, Pulpoloco Sangria and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories, it said.
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