2 Hard Seltzer Brands Entering Tequila Territory

White Claw debuts 4 flavors, while truly takes regional offering national
White Claw and Truly are rolling out tequila beverages
Photographs courtesy of White Claw, Truly

Hard seltzer brands White Claw and Truly are entering the world of tequila.

Chicago-based White Claw is rolling out Tequila Smash, a beverage with White Claw flavors paired with secondary notes from tropical fruits, in four flavors: Pineapple Passion Fruit, Mango Tamarind, Lime Prickly Pear, and Strawberry Guava.

“The authentic Mexican tequila is paired with agave nectar and real juice to create a uniquely refreshing tequila drink like no other,” said White Claw, adding that Tequila Smash is a light and refreshing beverage with 5% alcohol by volume (ABV), no added sugar and 100 calories per 12-ounce can.

The beverage is being sold in convenience stores including 7-Eleven as well as retailers Kroger and Target. It’s available in variety 8-packs with a suggested retail price of $18.49-18.99.


Meanwhile, Tequila Soda is the latest innovation from Cincinnati-based Truly, which is taking the beverage national after its regional rollout in 2023.

“With one-part classic tequila fun, one-part hard seltzer refreshment and a couple healthy dashes of Truly innovation comes the brand’s newest spirits-based seltzer,” Truly said. “Made with real fruit juice, crisp sparking water and premium tequila blanco, Truly Tequila Soda brings a fresh twist to the rapidly growing tequila and ready-to-drink spaces.”

The four offerings are Lime, Grapefruit, Watermelon and Pineapple Guava. Packaged in 12-ounce slim cans, beverages are 5% ABV and 110 calories while naturally gluten-free.

“As an original innovator in the hard seltzer space, we’re constantly looking to delight our drinkers in new ways,” said Matt Withington, Truly Hard Seltzer’s senior director of marketing. “Last year, lucky test markets received a first taste of Truly Tequila Soda and we’re thrilled to share it with drinkers everywhere and invite them to take a ‘tequilacation’ with every sip.”

Truly Tequila Soda is available in an 8-pack variety of all four flavors (manufacturer's suggested retail price $17.99 to $19.99) plus 4-packs of Lime and Pineapple Guava single flavors (MSRP $9.99 to $11.99).

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