AUSTIN, Texas — Ready-to-drink wine and cocktail brand BeatBox is adding a limited-release drink to its 11.1% ABV Party Punch line.
The new beverage, Cranberry Dreams, was made in collaboration with Nathan Apodaca, better known as Doggface208. The social media personality went viral in the fall of 2020 when he posted a video of himself on TikTok longboarding to Fleetwood Mac’s “Dreams” while drinking a bottle of Ocean Spray cranberry juice.
"A cornerstone of our growth strategy in 2021 and into 2022 is to continue to launch exciting new flavors like Cranberry Dreams in collaboration with large influencers and celebrities like Doggface," said Zech Francis, BeatBox head of partnerships and business development. "When you combine a celebrity's network of millions of followers with our current retail distribution in over 20,000 stores, we are able to fast-track new product launches in an unprecedented way that significantly accelerate our overall revenue.”
BeatBox sales are up more than 134% year-to-date, the company said. Cranberry Dreams will be available to purchase at retailers nationwide, including Kroger and Circle K, BeatBox said.
Cranberry Dreams comes in a 500-milliliter resealable Tetra Pak, making it easy for consumers on the go, BeatBox said. Each Party Punch drink has 130 calories and 8 grams of sugar per 5.6-ounce serving and a suggested retail price of $3.99.
BeatBox, Austin, Texas, was featured on the TV show Shark Tank, where it received a $1 million investment from Mark Cuban. In addition to its Hard Punch line, it has a Zero Sugar line that comes in flavors like Peach Punch, Pink Lemonade and Fresh Watermelon.
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