STAMFORD, Conn. — Veteran consumer-packaged-goods sales and marketing executive Kheri Holland Tillman has joined BlueTriton Brands as chief marketing officer.
Tillman has more than 20 years of consumer and customer marketing experience and a proven track record of achievement in retail, ecommerce, technology, food and beer, said BlueTriton, which produces a portfolio of regional spring water and national purified water brands. Tillman has been in charge of national and global integrated business strategies for brands such as Jell-O, electronics maker JBL and Dos Equis.
“As we continue to unlock the power of our core business with increased brand-building investments and expand organically through innovation and strategic additions to our platform, Kheri’s broad skill set, creative approach and leadership abilities will make her an invaluable asset to our marketing efforts and further augment the strength of our senior management team,” said Paul Norman, president of retail at BlueTriton, Stamford, Conn.
“In addition to a home of great brands, our goal is to further position BlueTriton as a destination for great talent who have the passion and expertise to meet the challenge of our exciting growth strategy,” he added. “Kheri more than fits the bill, and we are delighted to welcome her aboard at this important time.”
Prior to joining BlueTriton Brands, Tillman was vice president of global development and marketing services at Harman International, Stamford, Conn., where she led a global team of marketers responsible for the creation of all global consumer communication through advertising, creative and marketing assets.
She also spearheaded the development of global platforms such as the NBA and Grammys and worked with several brand ambassadors, including Doja Cat and Steph Curry, for the company’s premium audio brands and technologies.
“I’m thrilled to be returning to the consumer-packaged-goods industry, working on a beverage business with a portfolio of iconic brands,” Tillman said. “It is such an exciting time for BlueTriton, and I’m looking forward to working with the company’s talented team to identify creative ways to propel our brands forward.”
As vice president of marketing at Heineken USA, White Plains, N.Y., Tillman oversaw the Dos Equis “Most Interesting Man in the World” marketing campaign that resulted in year-over-year double-digit growth of the brand for six straight years.
She is a graduate of Spelman College, Atlanta, and earned an MBA in marketing and managing strategy from Northwestern University’s Kellogg Graduate School of Management, Evanston, Ill.
BlueTriton Brands was born out of bottled-water company Nestle Waters North America (NWNA), which it acquired in 2021. Its brands include Poland Spring, Deer Park, Ozarka, Ice Mountain, Zephyrhills, Arrowhead, Pure Life and Splash.
Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.