Casey’s, Buffalo Trace Add Rum, Bring Back Bourbon

Limited-time offers available in Illinois, Iowa, Missouri
Myers' Single Barrel Rum
Photograph courtesy of Sazerac

Casey’s General Stores, in conjunction with its Buffalo Trace Distillery Single Barrel Select program, is adding Myers’ rum in 90 Illinois stores this month for a limited time.

In addition, Frankfort, Ky.-based Buffalo Trace Bourbon will be available at select Casey’s convenience stores in Iowa and Missouri in February.

“After (2021’s) successful launch of our Buffalo Trace Barrel Select Buffalo Trace program, we are excited to bring a new brand to our single barrel program with a Myers’ Single Barrel Select Rum,” said Eric Long, director of packaged beverages for Ankeny, Iowa-based Casey’s. “We look forward to continuing to collaborate with a great partner like Sazerac to bring these unique offerings to Casey’s guests.”

Buffalo Trace is a subsidiary of Metairie, Louisiana-based Sazerac.

The Myers’ Single Barrel Rum series finishes a traditional Jamaican rum in barrels previously used by other Sazerac brands, Casey’s said. The inaugural release has been carefully finished in hand-selected American oak barrels previously used for aging Sazerac rye whisky. “The result delivers a pleasantly spicy rye finish to the balanced rum, showcasing the impact aging techniques imbues on flavor,” Casey’s said.

The finish of Myers’ rum offers lingering notes of overripe fruit mixed with dark chocolate overlayed on a bed of medium oakiness.

In 2021, Casey’s teamed with Buffalo Trace to sell a limited amount of its Single Barrel Select Bourbon in 375 milliliter bottles in 65 stores in central Illinois.

The partnership let consumers know the c-store chain was serious about the liquor category, the company told CSP Daily News at the time.

Members help make our journalism possible. Become a CSP member today and unlock exclusive benefits, including unlimited access to all of our content. Sign up here.


Exclusive Content

Snacks & Candy

Convenience-Store Shoppers Are Sweet on Private-Label Candy

How 7-Eleven, Love’s are jumping on confection trends


How to Make the C-Store the Hero for Retail Media Success

Here’s what motivates consumers when it comes to in-store and digital advertising

Mergers & Acquisitions

Soft Landing Now, But If Anyone Is Happy, Please Stand Up to Be Seen

Addressing the economic elephants in the room and their impact on M&A


More from our partners