Circle K is almost doubling the number of its convenience stores carrying Fit Soda from Koios Beverage Corp., Denver.
Fit Soda is entering 300 more Circle K locations—in Florida, South Carolina, North Carolina and Georgia, Koios Beverage said. This brings to more than 600 the number of locations carrying the functional beverage.
Fit Soda already is available in 343 Circle K locations across Colorado, New Mexico and Texas.
“Fit Soda continues its forward momentum with new placement in several Circle K stores, enhancing the brand’s footprint and availability to consumers,” Koios Beverage said. “The beverage, known for its blend of tantalizing flavors and nutritional benefits, will now be even more accessible to the public.”
- Circle K owner Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 202 ranking of convenience store chains by store count.
“Expanding our reach through an additional 300 stores not only broadens our consumer base but also furthers our mission to offer healthier, flavorful soda alternatives to as many people as possible,” said Chris Miller, CEO of Koios Beverage.
This strategic expansion into the c-store market has placed Fit Soda on a promising path toward increased brand recognition and growth, Koios Beverage said.
“The brand's unique positioning offers consumers a better-for-you soda option without compromising on taste, a strategy that has seen it go toe-to-toe with other beverage titans in the market,” it said.
Fit Soda offers a variety of flavors, including Black Cherry Cola, Root Beer Vanilla Float, Sparkling Citrus, Orange Cream, Rainbow Sherbet, Cherry Slushee and Snowcone. It is an all-natural beverage free from preservatives, artificial flavors and colors. Also, it contains branch chain amino acids (BCAAs) and electrolytes, which the company said helps with post-workout recovery.
Koios Beverage is a functional beverage company with a distribution network of more than 4,800 retail locations across the United States. It has relationships with U.S. distributors including Europa Sports, Muscle Foods USA, KeHE, McLane, Eby Brown and Core-Mark. Koios uses a proprietary blend of nootropics and natural organic compounds that it said enhance human productivity without using harmful chemicals or stimulants. Its ingredients are specifically designed to target brain function by increasing blood flow, oxygen levels and neural connections in the brain, according to the company.
Laval, Quebec-based Alimentation Couche-Tard’s 24-country global c-store network includes more than 7,100 in the United States, primarily under the Circle K and Holiday Stationstores banners. Couche-Tard’s total worldwide network consists of about 14,300 mostly Circle K-branded c-stores.
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