Circle K is now carrying Koios Beverage Corp.’s Fit Soda in 343 convenience stores in Colorado, Texas and New Mexico.
The locations are offering four flavors—Black Cherry Cola, Root Beer Vanilla Float, Orange Cream and Sparkling Citrus—said the beverage company.
“We’re thrilled to be working with Circle K to expand our reach and provide more people with access to our delicious, better-for-you soda options. Our brand is all about helping people make healthier choices without sacrificing flavor, and we believe Circle K is a great fit for our mission,” said Chris Miller, CEO of Denver-based Koios Beverage.
The expansion of Fit Soda into the convenience-store channel is a “monumental” step for the brand, it said. The c-store channel has long been a platform for some of the largest and most successful brands in the world, the beverage company said, and these stores offer a unique opportunity to reach a wide range of consumers looking for quick, convenient options. By expanding into this space, Fit Soda is positioning itself for significant growth and increased brand recognition, it said. This move will not only allow more consumers to discover and enjoy Fit Soda, but it will also help the brand to compete with other beverage brands in the market.
Fit Soda offers a variety of flavors, including Black Cherry Cola, Root Beer Vanilla Float, Sparkling Citrus, Orange Cream, Rainbow Sherbet, Cherry Slushee and Snowcone. It is an all-natural beverage that is free from preservatives, artificial flavors and colors. Additionally, it contains branch chain amino acids (BCAAs) and electrolytes, which the company said helps with post-workout recovery.
Koios Beverage is a functional beverage company with a distribution network of more than 4,800 retail locations across the United States. It has relationships with U.S. distributors including Europa Sports, Muscle Foods USA, KeHE, McLane, Eby Brown and Core-Mark. Koios uses a proprietary blend of nootropics and natural organic compounds that it said enhance human productivity without using harmful chemicals or stimulants. Its ingredients are specifically designed to target brain function by increasing blood flow, oxygen levels and neural connections in the brain, according to the company.
- Alimentation Couche-Tard is No. 2 on CSP’s 2023 Top 40 update to the 2022 Top 202 ranking of convenience store chains by store count.
Laval, Quebec-based Couche-Tard’s 24-country global c-store network includes more than 7,100 in the United States, primarily under the Circle K and Holiday Stationstores banners. Couche-Tard’s total worldwide network consists of approximately 14,300 mostly Circle K-branded c-stores.
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