ATLANTA -- The Coca-Cola Co. is welcoming 2019 with two new flavors of Diet Coke. Strawberry Guava and Blueberry Acai Diet Coke are rolling out to stores now.
The new flavors come in slim 12-ounce cans and can be purchased as single-serve and eight-packs.
The drinks are an expansion on last year's relaunch of Diet Coke, which included redesigned packaging and the addition of four flavors: Ginger Lime, Twisted Mango, Zesty Blood Orange and Feisty Cherry.
“These new flavors are highly incremental to our current flavors and will continue to drive excitement for the brand,” said Rafael Acevedo, group director for Diet Coke. “Flavor variety is key because it provides more points of entry into the brand. Different consumers have different favorites, so it’s important to offer a range. And we’re finding that when new drinkers try a flavor, they’re also more likely to reach for (original) Diet Coke.”
A nationwide sampling activation will give consumers the chance to experience the new flavors. The six-month tour will hit 15 cities and more than 100 college campuses through August, said the Atlanta-based beverage company.