Gatorade is going flavorless.
In a first for the brand debuting in first-quarter 2024 is the electrolyte-infused Gatorade Water.
The electrolytes, Gatorade said, provide “a refreshing and crisp taste and was developed to help support all-day hydration for active people.”
The beverage, which will be available in 1-liter bottle, a 700-milliliter sport cap bottle and a 700-milliliter 6-pack, will come in bottles made from 100% recycled plastic.
The alkaline water will be purified via a seven-step enhanced filtration process and contain 65 to 90 milligrams of sodium (electrolytes) per bottle, with no calories, carbohydrates or protein, the company said.
“The Gatorade portfolio continues to play in a league above our competitors by providing athletes with the most complete portfolio of performance and wellness solutions on the market,” said Mike Del Pozzo, president and general manager of the Gatorade portfolio. “Gatorade Water will bring the trust and credibility of the Gatorade bolt to the water aisle, adding unflavored alkaline water as yet another solution for active people.”
Emily Boido, senior director of marketing at Gatorade, which is owned by Purchase, New York-based PepsiCo, added, “Today’s athletes and active people are looking for solutions not only in the heat of performance but also throughout their full day. Gatorade Water is a direct result of this consumer need.”
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