SEATTLE —Jones Soda Co. is entering the cannabis-infused beverage and edibles business with the release of its first products under the new Mary Jones brand.
The launch portfolio includes 16 different SKUs from the beverage company, known for its unconventional soda flavors. The products include single- and multi-dose infused sodas, syrup and gummies offered in four of the most popular Jones Soda flavors: Root Beer, Berry Lemonade, Green Apple and Orange Cream.
“We bring an iconic brand with an equity that eclipses any current cannabis brand in the market, passionate fans who love our signature flavors and a 25-year history of having fun with consumers by putting our fans’ photos on our labels, their quotes under our bottle caps and being available in record shops as often as the grocery store. This is real earned credibility you can’t fabricate,” said Bohb Blair, chief brand officer of Mary Jones Cannabis Inc. “With all of these advantages, our irreverent personality and putting a cannabis twist on our brand traditions, we believe we are uniquely positioned to dominate the category.”
The brand will initially launch in California and fills a gap that exists in the market between micro-dose, health claim-driven brands and high-potency terpene flavor profile brands by offering both new and experienced users an alternative for cannabis moments and social occasions, according to Mary Jones.
Mary Jones products include:
- A 10-milligram cannabis-infused soda. The soda will be sold in single-dose 12-ounce bottles with a four-pack carrier.
- A 100-milligram cannabis-incused soda packaged in a 16-ounce, 10 serving can.
- A 1,000-milligram syrup cannabis tincture designed for mixing with other drinks, using as a food topping or taking in small oral doses. It will initially be available in a 4-ounce bottle.
- Five-milligram cannabis-infused gummies shaped like miniature Jones Soda bottles. They will be sold in 20-count packages with a mini-four-pack carrier build-it-yourself option.
The California launch is the first step in a multi-phase rollout that will include additional product formats, a suite of accessories and expansion into all legal adult-use states.
“Scaling a cannabis business is typically difficult because of the unique operational challenges working within a state-by-state and strict regulatory environment. We have leveraged our indie soda expertise to come to market with scalable models for our proprietary flavors, THC emulsion and packaging that will enable us to extend our Mary Jones footprint to any market with consistent quality and brand integrity,” said Mark Murray, president and CEO of Jones Soda. “We have been putting all of these pieces in place since we announced our intention to establish a cannabis division last July, and we fully expect the brand to deliver solid strategic growth for the company.”
Jones Soda, Seattle, markets and distributes premium beverages under the Jones Soda and Lemoncocco brands. It is known for its premium sodas and packaging that incorporates photos sent in from its customers.
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