FREEHOLD, N.J. — Nerd Focus, an energy drink, is partnering with Glazer’s Beer and Beverage. The partnership with the sales, marketing and distribution company will expand Nerd Focus’ availability throughout the San Antonio area, the companies said.
The drink—which is made with vitamins, nootropics and adaptogens aimed at aiding mental acuity and promoting increased clarity, concentration and energy—was first created in 2006 by a student at the University of Texas at San Antonio.
Beverage USA Holdings Inc. (BevUSA) announced its acquisition of Nerd Beverage Corp., Freehold, N.J., in July 2020. San Antonio, Texas-based BevUSA has a team with experience in the beverage, distribution, e-commerce, logistics and finance industries.
“I’m thrilled to come full circle by furthering Nerd Focus’ availability throughout the city where it originated,” said BevUSA CEO Howard Davner. “We chose to partner with Glazer’s Beer and Beverage because of their knowledge of the area and the great relationships they have established with those they serve. It felt like an organic fit to have their team handle the continued expansion because of their desire to truly help their customers.”
Nerd Focus will now be available at local grocery store chains and convenience stores. It’s also available on Philadelphia-based online c-store GoPuff. The drink is available in Green Original and Blue Zero Calorie.
“Our team was instantly drawn to Nerd Focus because it tasted and performed differently than most other energy drinks on the market,” said Ty Gilmore, executive senior vice president of Glazer’s Beer and Beverage. “We love working with unique brands like this, and to help them further their reach in the city where it all started is extremely meaningful.”
Glazer’s Beer and Beverage, Dallas, distributes to more than 10,000 retail accounts in Arkansas, Louisiana and Texas. It represents more than 60 brewing partners and numerous nonalcohol brand and energy drinks.