PURCHASE, N.Y. -- PepsiCo's latest drink innovation embraces several growing consumer trends, including the desire to personalize beverages, to maintain a minimal environmental footprint and to avoid sugar or chemical-laden products.
Drinkfinity starts with a reusable, BPA-free "vessel" (read: water bottle) that customers can refill with tap or bottled water (purchased separately in still or sparkling), adding "pods" to personalize the drink to taste.
“Drinkfinity is a delicious new beverage option that allows today’s busy consumer the unique opportunity to personalize a drink based on their individual preferences and unique lifestyle needs,” said Hernan Marina, vice president of global business innovation for Drinkfinity. “Better yet, Drinkfinity was made to do more than just hydrate; it was created with a simple vision to make a beverage that connects the dots between wellness and versatility, while trying to balance the needs of both people and the planet.”
Drinkfinity is a venture of PepsiCo, Purchase, N.Y., that was piloted in Brazil in 2014. Led by an entrepreneurially minded team and through an innovative process of consumer co-creation, the product was developed to meet the unique needs of consumers in various markets.
“We are extremely proud to launch Drinkfinity in the United States,” said Luis Montoya, president of PepsiCo Latin America Beverages and Drinkfinity. “Developing a brand ‘intrapreneurially’ within PepsiCo has been an incredible experience and one that we believe will create insights for the broader organization.”
Each portable Drinkfinity pod falls within one of four "modes," including:
- Charge: One pod contains about as much caffeine as a cup of coffee.
- Flow: Contains vitamins C and E.
- Renew: Packed with electrolytes.
- Chill: Enhanced with botanical ingredients to help drinkers relax.
Within each "mode" there are multiple flavor profiles—such as acai, pomegranate ginger, elderflower, coconut water and watermelon—made up of dry and liquid ingredients such as chia seeds, acai fruit, ginger-root extract and concentrated fruit juices. The dry and liquid ingredients within each pod are sealed separately in dual chambers until the beverage is mixed with cold water in the Drinkfinity signature BPA-free, dishwasher-safe vessel to create a 20-ounce beverage that can be easily enjoyed on the go and throughout the day.
Each pod is free of artificial sweeteners and artificial flavors, with 30 to 80 calories per 20-ounce beverage. Drinkfinity offers 12 blends, currently available only via the drinkfinity.com website. The Drinkfinity pods are available in packs of four and retail for $5 to $6.50. The Drinkfinity vessel retails for $20.
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