7-Eleven has added prebiotic soda brand poppi to its packaged beverage mix nationwide. Wild Berry will be poppi’s first product on the convenience-store retailer’s shelves, in the brand’s first 16-ounce can. The beverage brand has also released 16-ounce versions of best-selling flavors, Strawberry Lemon and Orange, to accompany Wild Berry at participating 7-Eleven, Speedway and Stripes locations across the country.
Wild Berry contains “all clean” ingredients with 30 calories and 5 grams of sugar per can, its maker said.
“At poppi, we’re defining what a modern soda is, and we developed this incredibly delicious Wild Berry variety to meet the consumer need for a fruity, sweet, and refreshing soda,” said Allison Ellsworth, founder and chief brand officer of poppi. “We are excited to partner with 7-Eleven to help us expand the reach of our brand and have already seen tremendous response from our community who is excited to be able to grab a poppi anytime at one of the more than 13,000 locations nationwide.”
poppi officially unveiled their first 16-ounce flavor in January with Wild Berry at its Los Angeles pop-up “poppi mart” convenience-store experience, kicking off the brand’s new marketing campaign, The Future of Soda. The viral pop-up debuted a futuristic blue, purple, and chrome color scheme, a departure from the brand’s signature poppi pink, and it showcased new taglines including “Drink Soda, Not Water” and “The Future Served Fresh, Daily.” The campaign also included out-of-home postings, social content and custom limited-edition merchandise.
The campaign also features poppi’s first 60-second national television commercial, airing during the Super Bowl and other major telecasts, highlighting poppi’s portfolio of flavors and “better-for-you” ingredients.
poppi is also available on the 7NOW Delivery app.
Founded by husband-and-wife duo Stephen and Allison Ellsworth and based in Austin, Texas, poppi combines fruit juice and prebiotics. Formulated with clean ingredients, each 12-ounce contains 5 grams of sugar or less and 25 calories or less. It began as a home-brewed product, it became a farmers’ market favorite and a Shark Tank investment and now is available at major retailers nationwide. It is available in 12 flavors—Strawberry Lemon, Raspberry Rose, Orange, Ginger Lime, Watermelon, Cherry Limeade, Grape, Classic Cola, Root Beer, Doc Pop, limited-edition Cranberry Fizz and the new Wild Berry.
- 7-Eleven is No. 1 on CSP’s 2023 Top 202 ranking of U.S. convenience-store chains by store count.
Irving, Texas-based 7-Eleven Inc. operates, franchises or licenses more than 13,000 convenience stores in the United States and Canada. In addition to 7-Eleven stores, the company operates and franchises Speedway and Stripes c-stores and the Laredo Taco Company and Raise the Roost Chicken and Biscuits brands. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards and Speedy Rewards loyalty programs with more than 80 million members. They can also place an order in the 7NOW delivery app in over 95% of the convenience retailer’s footprint.
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