Beverages

Quickway Queues Up Isbre's Norwegian Glacier Spring Water

"The World's Best Drinking Water" placed in more than 60 c-stores
SIDNEY, N.Y. -- Isbre Holding Corp., importer of Isbre Norwegian Glacier Spring Water, has announced placement of the product into the 62 Quickway Food Stores operating in the Central New York area.

"I am extremely pleased with our approval at Quickway and with the continuing market acceptance of Isbre," said William Louttit, Isbre Holding executive vice president of sales and marketing.

Isbre Holding, headquartered in Montvale, N.J., is a producer, distributor and marketer of bottled and bulk water. Isbre's source is a spring located in the glacier region at the [image-nocss] end of the Hardanger Fjord on the West Coast of Norway. Isbre holds the trademark to the slogan "The World's Best Drinking Water" that is featured on its labels, the company said. Currently, Isbre water is bottled in Norway and is sold in the United States and Europe. Starting in 2009, Isbre intends to transport water in tanker ships directly from its spring source in Norway to a bottling plant on the Delaware River in Bristol, Pa., it said.

Sidney, N.Y.-based Quickway Food Stores is the convenience store brand of Mirabito Fuels Group., Binghamton, N.Y.

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