Rutter’s Boasts Big Berry Attitude

New private-label beer available this summer
Rutter's Big Berry Attitude
Photograph courtesy of Rutter's

Rutter’s is launching a new fruity private-label beer this summer.

“In creating this new beer, we decided to try something different and take our seasonal options to the next level,” said Adam Long, senior category manager for the York, Pennsylvania-based convenience-store chain. “We’re going to continue to offer our customers new and exciting products in our already wide assortment of adult beverage choices!”

The citrus ale, Big Berry Attitude, was created in collaboration with Lancaster Brewing Co. and consists of blueberry and cranberry flavors.

Big Berry Attitude will be available at Rutter’s Pennsylvania beer locations starting late May and will be sold in a six-pack of 12-ounce cans for $9.99 while supplies last.

This is the chain’s third collaboration with Lancaster, Pennsylvania-based Lancaster Brewing Co. In Fall 2021, the pair debuted their first private-label beer product, Chocolate Milk Stout, and in Summer 2022, they released Rutter’s Spiked Tea Cooler—each for a limited time. At this time, Big Berry Attitude beer is the only private label offering at Rutter’s.

  • Rutter’s is No. 84 on CSP’s 2022 Top 202 list of the largest U.S. c-store chains by number of company-owned locations. Watch for the updated 2023 Top 202 in June.

Rutter’s is a privately held chain of convenience stores. It operates 84 locations in Pennsylvania, Maryland and West Virginia. 

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