Beverages

Seagram’s Launches Spiked Blue Razberry FMB

The flavored malt beverage has 8% ABV
 Spike Blue Razberry Hard Seltzer
Photograph courtesy of Seagram’s Escapes

ROCHESTER, N.Y. — Seagram’s Escapes Spiked, a high-alcohol-by-volume (ABV) flavored malt beverage (FMB) brand, has a new flavor: Spiked Blue Razberry.

The product will be available in September nationwide in 23.5-ounce single cans. The drink has an 8% ABV.

“Flavor is the No. 1 driver of purchase for FMB products, and the Seagram’s Escapes Spiked line has been a proven winner,” said Jennifer McCauley, brand director of Seagram’s Escapes. “Blue Razberry was a standout for appeal, fit and purchase intent among consumers in taste tests.”

Other Seagram’s Escapes Spiked varieties include Jamaican Me Happy, Citrus Punch and Strawberry Blast.

The beverages are part of a higher-ABV line of Rochester, N.Y.-based Seagram’s Escapes premium malt beverages.

 

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