PURCHASE, N.Y. —Speedway is partnering once again with Mtn Dew to offer Mtn Dew Spark. Customers will be able to pick up the beverage at 2,900 participating Speedway locations.
The pink beverage, which has a raspberry lemonade flavor, launched at the convenience-store chain in 2020 and sold out within weeks, Mtn Dew maker PepsiCo said.
The release will be paired with a promotion campaign that includes a tiered rewards program where customers can win prizes.
- Speedway is No. 3 on CSP’s 2021 Top 202 ranking of U.S. c-store chains by store count. 7-Eleven Inc., Irving, Texas, No. 1 on the list, closed on its acquisition of the Enon, Ohio-based retail network in May.
"Last year's launch of Mtn Dew Spark at Speedway saw an incredible response from our fans, who are always looking for fun, new flavors to exhilarate their taste buds," said Nancy Rooney, CMO of North Division, PepsiCo Beverages North America. "That's why we're bringing it back in an even bolder way in 2021, at more Speedway locations and with epic prizing that puts Dew nation in the driver's seat."
Customers who buy Mtn Dew Spark at select Speedway locations gives them the chance to advance on a virtual racetrack. With each lap, fans gain an entry into three different prize checkpoints throughout the 11-week program. To cash in on prizes, customers must scan the bottle at YearOfDew.com/Spark.
Purchase, N.Y.-based PepsiCo’s Mtn Dew brand also comes in varieties like Diet Mountain Dew, Mtn Dew Kickstart, Mountain Dew Code Red and Mtn Dew Zero Sugar.