Beverages

Spiced is Coke’s First New Permanent Flavor in 3 Years

Package options for beverage featuring raspberry taste include sleek can
Coca-Cola's new Spiced flavor
Photograph courtesy of Coca-Cola

For the first time in more than three years, Coca-Cola is adding a new permanent beverage to its North American portfolio.

Coca-Cola Spiced, which also is available in Zero Sugar, blends the taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors, the Atlanta-based company said.

This combination results in “an uplifting taste experience unlike any other,” Coca-Cola said, adding that the new flavor is “Coke’s boldest-tasting brand innovation yet.”

Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be available Feb. 19 in a 12-ounce sleek can, 12-ounce 12-packs, 10-pack mini cans, 20-ounce bottles, half-liter 6-packs and 2-liter bottles.

The packaging design for Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar is in line with the overall visual identity of Coca-Cola and its Zero Sugar varieties, the company said.

“Coca-Cola Spiced maintains the classic Coke trademark red supplemented with a sleek swirl made up of raspberry-inspired colors,” Coke said, “Both varieties feature a bold, dominant script to hero Coca-Cola’s branding—white for full sugar varieties and black for zero sugar.”

Spiced is a direct response to category trends and consumer demand, with a 124% increase in consumer willingness to try spice in beverages since 2019 and a 25% increase of interest in raspberry soft drinks over the last four years, Coke said.

More than 5 million raspberry servings were poured from Coca-Cola Freestyle machines in 2022 alone, the company said.

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