Beverages

Topo Chico Hard Seltzer Tries New Format

Launches Strawberry Guava flavor in glass bottles in select markets
Topo Chico hard seltzer glass bottles
Photograph courtesy of Molson Coors Beverage Co.

CHICAGO — Topo Chico Hard Seltzer is trying a nontraditional pack for one of its flavors. Instead of its usual slim cans, it is testing its Strawberry Guava flavor in 12-ounce glass bottles.

The bottles launched around Thanksgiving in seven initial markets including Arizona, California, Colorado, Oklahoma, New Mexico, Texas and the Chicago area, according to Chicago-based Molson Coors Beverage Co., the exclusive distributor of Atlanta-based The Coca-Cola Co.’s Topo Chico Hard Seltzer.

“Topo Chico Mineral Water is known for its glass bottles. People look for this bottle. They love this bottle,” said Allison Miller, associate marketing manager for the brand. “There’s something incredibly special about drinking Topo Chico Hard Seltzer straight from the bottle. We can't wait to see consumers get their hands on them at holiday parties this season and out at bars and restaurants in early 2022.”

So far, the retailer demand for bottles for Topo Chico Hard Seltzer in launch markets has surpassed expectations, the company said.

The bottles also present a new way to sell hard seltzers at on-premise locations, as bars and restaurants sometimes pour the drinks in glasses or have them on draft.  

“The industry isn’t really sure how to serve hard seltzer. With our new glass bottles, Topo Chico Hard Seltzer is creating a unique and premium experience for consumers,” Miller said. “We think our glass bottles are going to change how people think about drinking hard seltzer.”

The introduction of the bottles comes as the brand prepares for its national launch in January, as well as the planned debut of its margarita hard seltzer variety pack. Topo Chico Hard Seltzer launched nine months ago in 16 markets. The drink is inspired by Topo Chico sparkling mineral water, a 125-year-old Mexican brand.

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