PRESTON, Wash. — Watermelon Lemonade, classic citrus blended with watermelon, is the newest permanent flavor to Talking Rain Beverage Co.’s Sparkling Ice +Caffeine lineup.
According to Chicago-based IRI, watermelon-flavored beverages drove more than $1.5 billion in sales and grew by 58% year over year in 2021. Meanwhile, lemonade-flavored beverages accounted for more than $1.6 billion in sales in the same year. Watermelon Lemonade is inspired by this uptick in consumer flavor trends, Talking Rain Beverage Co. said.
“At Talking Rain, we’re constantly creating and experimenting with new flavors that our Sparkling Ice and Sparkling Ice +Caffeine fans will enjoy,” said Sarah Gustat, executive vice president of marketing at Talking Rain Beverage Co. “Watermelon and lemonade are two flavors paired perfectly together for energy seekers looking for full flavor and an extra boost of caffeine while on the go.”
Now available nationwide in 16-ounce cans, consumers can enjoy Watermelon Lemonade on its own, or it can be enjoyed as a fun mixer in one of Sparkling Ice’s recipes such as the Kickin’ Watermelon Lemonade.
This zero-sugar beverage contains 70 mg of caffeine with 5 calories per serving, along with antioxidants and vitamin A.
This is the seventh flavor added to the roster of +Caffeine beverages. The others are Cherry Vanilla, Black Raspberry, Blue Raspberry, Citrus Twist, Orange Passion Fruit, and Strawberry Citrus.
The Preston-Wash.-based company in the spring added two hard seltzers.
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