DES MOINES, Iowa — Convenience-store retailer Yesway launched an exclusive product with Jones Soda, as well as a related consumer giveaway.
Des Moines, Iowa-based Yesway is the exclusive vendor of Green Apple Jones Soda, now available at all Yesway locations.
To celebrate, Yesway and Jones Soda are offering customers a chance to try Yesway Green Apple Jones Soda and win prizes, including two iPads, two 55-inch TVs, four $50 Yesway gift cards and other prizes. Yesway is also offering a limited-time offer of two Jones Sodas (any flavor) for $2.50.
“We couldn’t be more excited about partnering with Jones Soda Co., a brand whose fun and flavorful personality aligns so well with Yesway’s, to bring this exclusive new product to our customers,” said Derek Gaskins, senior vice president of merchandising and procurement for Yesway. “We have many dedicated Jones Soda fans among our customers, and we hope they’ll enjoy the special limited-time offer."
To join in on the prize giveaway, through April 30, customers will find messaging with a text-in code on the back of the bottle label of Yesway Green Apple Jones Soda. Consumers can also participate by mailing in the label from the bottle.
“Jones Soda Co. is very excited to launch the custom label Green Apple product with Yesway,” said Chad Kennedy, senior vice president of sales for Jones Soda Co. “With our combined efforts on social media and consumer programs, we are connecting with more convenience channel fans across the central U.S.”
In a second phase of the rollout, Yesway will also add Green Apple made with cane sugar on its fountain in many locations, Kennedy said.
BW Gas & Convenience, dba Yesway, ranked No. 82 in CSP's2018 Top 202 list of the largest c-store chains in the U.S. The chain currently consists of 150 stores in Iowa, Kansas, Missouri, Oklahoma, Texas, South Dakota, Wyoming, Nebraska and New Mexico.