NEW PORT RICHEY, Fla. -- Manitowoc Foodservice has appointed Steve Willoughby to the position of vice president of marketing for Frymaster, effective January 1, 2012. In his new role, Willoughby will be responsible for driving sales growth through the development of product marketing strategies and business development initiatives. He will also lead product life-cycle management, new product introductions, sales and market share growth programs.
Willoughby has more than 18 years experience in the foodservice industry, most recently holding the position of senior product manager at The Delfield Co.
Manitowoc Foodservice, a division of The Manitowoc Co. Inc., designs, manufactures and supplies food and beverage equipment for the global foodservice market. Manitowoc Foodservice offers customers operator and patron insights, collaborative kitchen solutions, culinary expertise and implementation support and service.
The company has a portfolio of brands including Cleveland, Convotherm, Delfield, Fabristeel, Frymaster, Garland, Jackson, Kolpak, Kysor Panel Systems, Lincoln, Manitowoc Ice, McCall, Multiplex, Merrychef, Servend and Manitowoc Beverage Systems.
Manitowoc is a multi-industry, capital goods manufacturer with nearly 100 manufacturing, distribution, service and office facilities in 26 countries. It is one of the world's largest providers of lifting equipment for the global construction industry, as well as one of the world's leading innovators and manufacturers of commercial foodservice equipment serving the ice, beverage, refrigeration, food prep and cooking needs of restaurants, convenience stores, hotels, healthcare and institutional applications.
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