"What Will Fuel the Future"? This is the core idea behind CarterEnergy's 50th anniversary campaign. "With the future of energy being [image-nocss] such a high profile and, often, emotionally charged topic," said Deborah Baska, vice president of marketing operations, "CarterEnergy seeks to stimulate adults and children of all ages to think about one of the biggest questions in society today: What kinds of energy will be needed to fuel the future?"
CarterEnergy is interested in the responses to this question, it said, as the future of energy is tightly aligned with the future of CarterEnergy. "This campaign is like a big research project for our company," said Kerry Oliver, chief administrative officer. "We would be thrilled to find a nuggeta great idea that CarterEnergy could incorporate into its future plans."
And while it is uncertain exactly what will fuel the future, CarterEnergy said it does know who will fuel the future: Our children. With this in mind, during its 50th-year celebration, the company will launch an energy-based educational outreach program for children grades K-8: What Will Fuel the Future?
The program will feature an educational "RoadShow" experience that will tour the company's geography (the Kansas City, Dallas, Oklahoma City and Denver metropolitan areas), visiting public events, customer locations and schools."CarterEnergy is excited to be able to offer children a fun way to learn about energy-related topics like 'What are renewable fuels?' and 'Where do fossil fuels come from?'"added Baska, "and we know that their parents will enjoy learning right along with them."
CarterEnergy'sWhatWillFuelTheFuture.com website will offer teacher curriculum that can be used in classrooms to complement the RoadShow learning experience. The website will also invite community friends to interact by uploading photos, logging "what will fuel the future" ideas in the Idea Book, entering contests, viewing RoadShow routes and photos, and learning more about Energy Fun.
CarterEnergy serves as a leader in the marketing and distribution of transportation fuels, distributing 141 different energy products within the Midwest and Gulf regions. From chain-store operators to small business and first-time owners,its insights and strategies help convenience store and truckstop retailers develop and improve their operations, it said. CarterEnergy also provides fleet and commercial fueling services in and around the Kansas City metropolitan area, and operates a fleet of transports in four major metropolitan markets.
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