SANTA MONICA, Calif. -- Outcast, a major TV network at the pump, has announced it will display film ratings from Flixster--a leading movie community and mobile movie application used by more than 29 million people every month. The information will be seen on more than 13,000 screens nationwide, including dispensers from its partner, fueling technology leader Gilbarco Veeder-Root.
"Working with Flixster allows us to deliver ratings and recommendations from moviegoers like you and me, not from critics, which allows us to provide our viewers with genuine buzz from other passionate movie enthusiasts," said Nathan Gill, chief revenue officer from Outcast. "Our viewers are busy and constantly on the go, leaving little time for planning their evenings and weekends. With Flixster at the pump, we can keep our active audience informed about the most talked about movies of the week without having to skip a beat."
Chris Whitley, vice president of marketing at Gilbarco, said, "Gilbarco is pleased to offer our customers using Applause TV with Outcast yet another outstanding content offering. Outcast Media continues to bring retailers the best content to build loyalty with fueling customers."
According to a recent Gfk MRI study, adult fuel consumers are 39% more likely to go to the movies one or more times per month, and 65% more likely to see movies on opening weekend.
The introduction of Flixster at Outcast-outfitted stations will provide active, affluent consumers with compelling content to help them plan their next movie outing.
In addition to Flixster, Outcast also recently announced the addition of Fox News Channel and NFL Network to the programming lineup.
Outcast is a digital media company that consists of the two channels, Outcast Fuel Network and Outcast Fitness Network. Advertisers reach a Nielsen-measured combined audience of more than 68 million active consumers each month at health clubs and gas stations in 130 designated marketing areas (DMAs). The company is privately held and is based in Santa Monica, Calif.
Greensboro, N.C.-based Gilbarco Veeder-Root is a technology leader for retail and commercial fueling operations. It offers a broad range of integrated solutions from the forecourt to the convenience store and head office.
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