This new initiative will enable VeriFone's market leading Ruby SuperSystem and Topaz POS systems, and the Sapphire site controller, to operate seamlessly with Vendgogh's integrated gasoline island vending solution. Together, [image-nocss] they will enable c-store retailers to extend additional services to their fuel island customers while driving incremental sales of cold drinks, increasing customer loyalty and growing their overall store revenue and profit
"We are excited to support this innovative new vending solution that will allow convenience store customers to raise the standard for gas island convenience buying," said Dan Yienger, VeriFone's vice president of petroleum sales. "The time is right for this type of innovation that helps customers grow their businesses and provided increased convenience to consumers."
The initial release of this integrated offering is planned for the summer of 2011.
"We are excited to be working with a market leader like VeriFone to transform the gas island into a buying zone," said Vendgogh's vice president of business development, Larry McAnallen. "We look forward to working together toward a new era of gas island vending."
The VeriFone-Vendgogh integration is designed to help retailers focus more on the gasoline customer, their specific buying preferences and their overall buying experience.
Vendgogh, headquartered in Cary, N.C., is a privately held company that delivers a gasoline island vending solution for c-stores designed to drive incremental revenue and profits and enhanced customer loyalty for store owners and enhanced convenience for gasoline-only customers.
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