Technology/Services

Wawa, Minor League Baseball Team Up Again

Partnerships include events, giveaways, food promotions
WAWA, Pa. -- For the second straight season, Wawa Inc. is teaming up with Minor League Baseball for a promotion. Wawa will help fans from 11 teams in the Mid-Atlantic region heer on their team with on-field fun between innings, special giveaways and appearances from Wawa's mascot, Wally Goose.Wawa's partnership extends to the Aberdeen IronBirds, Bowie Baysox, Camden Riversharks, Delmarva Shorebirds, Lakewood BlueClaws, Lehigh Valley IronPigs, Norfolk Tides, Reading Phillies, Southern Maryland Blue Crabs, Trenton Thunder and Wilmington Blue Rocks.
Wawadelivers events and prizes [image-nocss] including: Wawa Wednesday: Every Wednesday, Wawaoffers $1 off hoagie coupons. And, "Shortis Get in Free" on Wawa Wednesdays, granting complimentary admission to children under 12-years old. Wawa On-Field Fun: Fans can wind up their pitch in the Wawa Hoagie Toss for a chance to win Wawa prizes. New this year, Wawa will introduce two more on-field games with the unveiling of the Wawa Hoagie Throw and Wawa Hits the Spot. Each will give fans another chance to test out their throwing arm. Wawa Extra Innings: If the home team goes into extra innings, Wawa will distribute free coffee coupons to the fans who stay until the end of the game. Sporting his baseball jersey, Wally Goose will make a series of appearances this summer to greet and take pictures with fans in each stadium. Outfitted in a customized Wawa cap and baseball T-shirt, Wally will lead fans in team cheers and entertain between innings.

"Minor League Baseball's personality dovetails perfectly with Wawa's," said Lisa Wollan, head of consumer insights and brand strategy at Wawa. "We pride ourselves on being passionate, good humored, neighborly and reliable. This partnership will allow us a new way to connect with and delight our customers in an engaging community setting."

Wawa operates more than 560 stores in Pennsylvania, New Jersey, Delaware, Maryland and Virginia.

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