TEMPLE TERRACE, Fla. — Circle K has rolled out a variety of cannabidiol (CBD) products in more than 150 convenience stores in its Gulf Coast division through a partnership with CBD manufacturer Wild By Nature.
- Couche-Tard is No. 2 in CSP's 2020 Top 202 ranking of U.S. c-store chains by number of company-owned retail outlets.
The products include Wild By Nature’s botanical-inspired CBD tinctures, vaporizers and CBD-only vaporizer pods. Special for this launch, Wild By Nature will offer four CBD six pack tinctures at Circle K locations with retail pricing ranging from $29.99 to $39.99.
The 150-store launch in Florida and Alabama is only the beginning of what will include “hundreds more” Circle K stores offering these products down the line, the companies said.
"Wild by Nature CBD's agreement with Circle K Gulf Coast allows us to provide our consumers with the flexibility of taking their daily CBD serving with them at anytime, anywhere," said Jordan Rizzo, category director for Circle K. "It also allows our consumer the ability to trial CBD in four different flavors in an easy six-pack quantity."
This marks Circle K’s second major CBD launch this year. In March, Circle K debuted new CBD products in more than 400 of its Coastal Carolinas stores through a partnership with CBD manufacturer Ignite International Brands. Those products included two varieties of CBD gummies, two CBD sport creams, three CBD essential oils and three CBD tinctures. They are available in North Carolina, South Carolina and Virginia for suggested retail prices ranging from $5.99 to $39.99.
"Wild by Nature's agreement with Circle K creates a significant amount of momentum for us and our CBD products because it makes our products more accessible to a wider range of customers," said Todd Corrigan, vice president of sales for Wild By Nature. "We're excited to see where this agreement takes us, and we look forward to continuing to expand our presence in other divisions of Circle K in the future."
Based in Newport Beach, Calif., Wild By Nature’s CBD products are derived from American-grown hemp that is tested in independent labs. The brand’s botanical-themed products come in flavors such as Lavender, Rose & Hibiscus, Wild Lime & Lemon and Apple & Mint.
Laval, Quebec-based Couche-Tard’s retail network consists of about 9,900 c-stores in North America, approximately 5,900 in the United States under the Circle K and Holiday Station stores banners, and the rest in Canada under the Circle K and Couche-Tard banners. It also operates or licenses c-stores in 22 other countries or territories worldwide.