Pilot Travel Centers plans to add 35 travel centers and remodel more than 75 locations in 2024 as it continues to prioritize strategic growth across its network, the Knoxville, Tennessee-based company said this week.
The growth is part of Pilot’s New Horizons initiative, which began in 2022. The 75 remodels will bring the total number to nearly 200 since launching the initiative, the company said.
These enhancements include curb-to-counter makeovers with refreshed restrooms and showers, new kitchens, expanded food and beverage options and updated technology.
Pilot, which recently became 100% owned by Berkshire Hathaway, also is expanding its truck maintenance network of Southern Tire Mart at Pilot Flying J shops.
The growth plan for 2024 includes building 10 new travel centers to boost the company’s presence in several states, bringing additional services, amenities and more than 500 truck parking spaces to the road. In addition, Pilot expects 25 dealer locations to join the network, giving drivers access to more stops along their routes eligible for Pilot Travel Centers’s myRewards loyalty perks and other company programs.
“Expanding into new communities and enhancing our services remains a key part of our long-term strategy,” said Allison Cornish, senior vice president of store modernization and development at Pilot Travel Centers. “We continually evaluate our network with our guests’ needs in mind and are making significant investments in our travel centers to provide drivers an exceptional experience at every stop along their journey.”
Pilot in 2023 opened 10 new travel centers and welcomed more than 20 dealer locations to its network. The new stores are along major routes in markets including Yucca and Ash Fork, Arizona; Colton and Rialto, California; Gallup, New Mexico; McCarran, Nevada; Edon, Ohio; Holladay, Tennessee; Odessa, Texas; and Wamsutter, Wyoming.
In addition to expanding its travel center network, Pilot is looking to bring more top-of-the-line maintenance and tire services to its trucking customers through its partnership with Southern Tire Mart. Over the next year, the company said it plans to add more than 30 shops to its travel centers for a total of over 85 locations nationwide.
Pilot Co. is the largest operator of travel centers in North America, with more than 750 locations across 44 states and six Canadian provinces, selling about 14 billion gallons of fuel a year and about $3 billion in food and merchandise.
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