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Consumer Trends

Exclusive research: How are consumers changing the c-store retail experience?
Consumer Trends

Foodservice Consumer Opening 2017

The everyday c-store customer has a new demographic makeup, with evolving wants and needs. Revolutionizing retail foodservice starts with understanding this new consumer, how their preferences are sha...

Consumer Trends

Not just men

Overall, 64% of c-store consumers visit once a week or more often. These shoppers are termed Super Heavy Users, according to Technomic, and they’re the industry’s most frequent customer. M...

Overall, 76% of c-store consumers use a smartphone. Among 16- to 34-year-olds, the percentage is much higher, at 91%. Hispanics, black/African-Americans and Asians are more likely to engage with smart...

Another of the Eater Archetypes that tends to visit c-stores frequently for foodservice is called the Busy Balancer. They account for 16% of all foodservice users.Attributes of Busy Balancers-Young mi...

Unlike beverage quality and speed of service, where c-stores and QSRs are fairly closely matched in the eyes of their customers, attributes like food taste and quality and offering craveable items get...

Sixty-seven percent wish c-stores would get more creative and develop unique flavors for handheld breakfast items.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Sixty-two percent say c-stores should offer a wider variety of ready-made grab-and-go foods that are kept warm on display.Source: Technomic Q2 2016 C-Store MarketBrief; Consumer Brand Metrics

Eighty-nine percent say beverage quality plays a critical role in their decision to patronize a c-store.Source: Technomic 2016 Beverage Consumer Trend Report

Seventy-seven percent of 21- to 34-year-olds and 70% of 16- to 20-year-olds are reporting Super Heavy visitation, spanning both Gen Z and millennial consumer bases. It’s time to tune into the ty...

Heavy users reflect a wider range of income levels than expected: Sixty-six percent of survey respondents in the income bracket of $100,000 or more say they visit c-stores at least once a week—n...

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