CSP Magazine

Roller-Grill Allure

42% of consumers say they are likely to visit a c-store for prepared foods if roller-grill items are available

Although clamoring for more healthful fare, two-fifths of consumers are pulled into c-stores by the roller grill, according to the recent “Future-Focused: Next-Level Convenience Retailing” study conducted by Technomic for CSP.

Yes, men are more likely to heed the call of the roller grill than women, but not by much (46% of men vs. 39% of women). More millennials say they’re likely to visit if roller-grill items are available (54%), vs. Gen Z (49%) and Gen X (45%); the appeal falls off for older consumers. The ability to customize roller-grill items via touch-screen ordering systems appeals to one-third (33%) of consumers; the appeal is equal for men and women and is highest among consumers ages 45 to 54. Touch two for onions.

Have further questions about the data? Contact Technomic’s Donna Hood Crecca at dcrecca@technomic.com.

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