CHICAGO -- As quick-service restaurants churn out all manner of dollar menus, bundle deals and happy hours, some convenience stores are seeing penny-pinching consumers flee to cheaper pastures. “Competition is tough out there for this [price-oriented] customer, so it’s not exactly going to be handed to us on a platter,” said Alan Beach, former senior vice president of merchandising for 7-Eleven Inc., Irving, Texas, speaking independently at this year’s NACS State of the Industry Summit.
Many restaurants in the segment are winning market share because they’re focusing on value, Beach said.
Check out three operators that are elbowing their way to the top of the foodservice food chain with promotions. ...
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