Foodservice

Circle K to Hand Out Free Frosters

The retailer beats out 7-Eleven for the first frozen-drink giveaway of the summer

TEMPE, Ariz. -- Circle K will offer free frozen Froster drinks July 10, touting the industry’s first free frozen-drink giveaway of the summer.

The deal comes as the chain introduces its Mango Fire Froster at its stores and just one day before 7-Eleven celebrates its birthday with its annual free Slurpee giveaway.

Circle K and parent company Alimentation Couche-Tard estimate that participating locations will hand out about 10,000 free medium Froster beverages between noon and 11:59 p.m. Tuesday.

The promotion comes complete with the new marketing lines: The Froster at Circle K: First in refreshment. First in flavors. First in the hearts of frozen beverage lovers everywhere.

To redeem the giveaway, customers need to present the applicable coupon in the Circle K mobile app.

7-Eleven Day

For its part, 7-Eleven will give away free small Slurpees from 11 a.m. to 7 p.m. July 11 (7/11) while supplies last, no coupon needed.

To mark its 91st anniversary, 7-Eleven has re-created Cap’n Crunch’s Crunch Berries cereal as the featured Slurpee drink flavor.

To continue the celebration, 7Rewards members will receive exclusive coupons during the c-store chain's “7 Deals in 7 Days” promotion. The deals include:

  • July 12: Free 7-Select Pure Water with purchase of a BodyArmor sports drink.
  • July 13: Free Big Gulp fountain drink with purchase of a share-size Snickers candy bar.
  • July 14: Free 7-Select popcorn with purchase of a 20-ounce Smartwater.
  • July 15: Free single-size Reese’s candy with purchase of a share-size bag of 7-Select Gummies.
  • July 16: Free 20-ounce Coca-Cola with purchase of any flavor Cheez-It baked snack crackers.

Irving, Texas-based 7-Eleven Inc. and Laval, Quebec-based Couche-Tard rank Nos. 1 and 2, respectively, on CSP’s2018 Top 202 ranking of the largest c-store chains in the United States.

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