IRVING, Texas — New features are baked into the fabric of the newest 7-Eleven Evolution Store that just opened.
It’s the fifth location in the Dallas-Fort Worth area and ninth in the country.
This new location boasts customizable beverage options, a premium cigar humidor and the latest digital innovations.
- 7-Eleven is No. 1 on CSP’s 2022 Top 40 Update to the 2021 Top 202 ranking of U.S. c-store chains by store count. Watch for the full 2022 Top 202 ranking in the June issue of CSP magazine and in CSP Daily News.
“We’re excited to unveil the next iteration of the 7-Eleven Evolution Store in Dallas, offering an assortment of curated products, services and features that are customized to the neighborhood and customers we serve,” said Molly Long, 7-Eleven vice president of store evolution and design. “The customer is getting the convenience they expect from 7-Eleven, coupled with a delicious restaurant-quality dining option and unique and innovative beverages. These lab stores give us an opportunity to test, learn and scale successes into our new store standards which ultimately allows us to continuously improve the experience for all our customers.”
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Laredo Taco Company
Laredo Taco Company is 7-Eleven’s own south Texas restaurant concept known for its authentic flavors of the Texas and Mexico border. It served tacos served on fresh-made flour tortillas as well as its signature salsa bar with a wide selection of salsas and toppings including salsa roja, salsa verde, creamy cilantro, habanero, and more.
Specialties include authentic fajitas, chorizo, carne asada, carnitas and breakfast tacos made with fresh-cracked eggs.
And unlike other Laredo Taco Company restaurants, this location features an extended covered patio for customers looking to enjoy outdoor seating, frozen margaritas, and beer on tap.
7-Eleven continues its high-quality, good-value coffee here, featuring a second self-serve espresso machine where 7-Eleven will test specialty items including Cold Foam, Caramel Macchiato, Dirty Chai (a Chai Tea Latte with added double shot of espresso), White Mocha and Horchata Latte.
In addition to custom espresso drinks and cold brew coffee, customers can also enjoy refreshing organic smoothies and shakes, vitamin infused sparkling water.
There also is an array of digital innovations providing customers with added convenience, including mobile checkout and delivery. With 7Rewards, the loyalty program found in the 7-Eleven app, in-store customers can skip the checkout counter and pay for their purchases directly from their phone.
The 7NOW delivery app also lets customers order more than 3,000 of their favorite foods, beverages, groceries and household products to be delivered straight to their door.
Beer on the Wall
In addition to the aforementioned beer on tap, there also is a substantial packaged beer area, including a walk-in Beer Box, that has a wide selection of choices.
7-Eleven's Evolution Store serving as an experiential testing ground for customers to try the brand's latest products and innovations. And while all Evolution Stores include a restaurant concept, no two locations are exactly alike as the retailer continues to tweak the design and product mix based on customer feedback and shopping habits, the company said.
The retailer's expansion in the Dallas-Fort Worth area also means new jobs, the company said. About 10 to 12 full- and part-time store associates are employed by each 7-Eleven store in the United States.