Foodservice

June Means Free Frazils on Fridays at Certain C-Stores

13 Chains Partaking in Promotion at locations in Idaho, Nevada and Utah
A Frazil beverage
Photograph courtesy of Frazil

Free Frazil Fridays is coming to three Western states every Friday in June, set to launch this summer at participating convenience-store chains.

Salt Lake City-based Freezing Point LLC, the makers of Frazil, said fans of the slushie in participating locations across Idaho, Nevada and Utah will be able to enjoy one free 12-ounce Frazil drink during operating hours when they scan it at the register.

“Frazil started in Utah, is headquartered in Utah and has some die-hard fans across the Intermountain West who have been with us from the beginning,” said Sam Owens, chief marketing officer of Freezing Point. “It is our privilege to give our fans the opportunity to keep enjoying Frazils, on us, as they start their weekends off this summer, and hopefully reach a new set of Frazil fans as we launch into the next phase in our Frazil story.”

Since its founding nearly 20 years ago, the frozen drink has been known for its unusual fan-favorite flavor lineup developed through trial-and-error experimentation and driven by immediate feedback from consumers, the company said.

“What started as a side project of a shaved ice company quickly grew to become a staple in convenience stores throughout its home state of Utah, and then across the nation before expanding to an international fan base,” Frazil said. “Since its first machine launched in Salt Lake City, Frazil lovers can now enjoy their favorite drink at more than 20,000 Frazil machines across the U.S.”

Free Frazil Fridays will run from Friday, June 2, through Friday, June 30, at these participating locations in Idaho, Nevada and Utah:

 

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