Foodservice

Krispy Krunchy Chicken Aims for 3,000 Stores by End of Year

Brand also unveils new $4 combo deals
Krispy Krunchy Chicken deals
Image courtesy of Krispy Krunchy Chicken

As Krispy Krunchy Chicken eyes 3,000 locations by the end of 2023, the branded fried-chicken provider is rolling out special value meals for a limited time.

The Cajun-flavored fried chicken is now available for a limited time in value meals “offering guests the option to build their own combo at a very affordable price,” the Alexandria, Louisiana-based company said.

The three new combos, available until late June, start at $4 and include dark meat chicken, crunchy tenders and honey biscuits. The deals are:

  • $4 Chicken Value Meal: Two pieces of dark meat or tenders plus a honey biscuit
  • $6 Chicken Value Meal: Three pieces of dark meat or tenders plus a honey biscuit
  • $8 Chicken Value Meal: Five pieces of dark meat or tenders plus a honey biscuit

“Our mild Cajun-spiced fried chicken makes any meal a celebration, and we want to make sure everyone gets what they are craving,” said Jim Norberg, president of Krispy Krunchy Chicken. “People need quick and delicious options to fuel their on-the-go lifestyles, and we provide our operators with everything they need to make that happen.”

Meanwhile, Krispy Krunchy Chicken said it continued its aggressive growth with 40 new locations opening in April.

“Spanning California to New York, Texas to Florida, and with stops in between, Krispy Krunchy Chicken currently boasts over 2,700 locations in 47 states,” the company said.

“We have a multipronged strategy to grow our brand quickly and get our amazing chicken in front of more guests every day,” Norberg said. “Krispy Krunchy Chicken has become a destination for guests wanting high-quality meals at a great value, and the operators who offer the brand to their guests have helped us strengthen our position as a leader in foodservice solutions.”

Krispy Krunchy Chicken said it has continued to grow steadily. Its five-day onsite training provides all locations tools for new store openings, such as online training videos, prepping and cooking procedures for Krispy Krunchy proprietary products, and tests to ensure proficiency in the training program.

“Krispy Krunchy Chicken is in one of its strongest growth phases to date,” Norberg said. “We have opened more than 150 locations so far this year and anticipate reaching our 3,000th location before the end of 2023. It’s a testament to the strength of our operators and the dedication of our field teams that we are expanding so quickly.”

The brand, which sells more than 1 million pounds of chicken every week, began in a convenience store in southern Louisiana nearly 35 years ago. The freshly made, seasoned chicken uses a proprietary recipe and is served with a selection of sides.

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